Netflix is rolling out ‘Profiles’, bringing personalized recommendations to people sharing an account
The problem clients are having is that Netflix is not certain who is viewing the recommendations since the system is being utilized by many different users on many products. For example; Breaking Bad or The Shield will show up next to Dora the Explorer or My Little Pony because both shows have been viewed via a single Netflix account. This greatly limits the ability of Netflix to make accurate recommendations.
Netflix has just responded. You will now have the ability to have up to five personalized accounts. They could be for different family member or just for your different personalities (yes, I said it). Netflix has announced that it is rolling out this feature and, according to cyberspace, some already have it.
With this upgraded feature and some really well produced shows, it seems as if Netflix is stepping up their game. Between House of Cards and Arrested Development, they received 12 Emmy nominations. It doesn’t end there. With the release of Hemlock Grove and Orange is the New Black audiences are finding quality viewing on their streaming player. And for all this, they’re paying only $7.99 a month.
Will they continue to grow into a television series producing company? Not according to Reed Hastings. He says that Netflix is “fundamentally in the membership happiness business, as opposed to in the TV show business.” Today, streaming subscribers now number about 30 million in the U.S., up from 29.2 million, and 36.3 million globally per USA Today.
I don’t think Netflix is done growing. I bet they have a few more tricks up their sleeves. This “bowl” of shows and movies has really become a resource in many households, and I’m betting we’re not the only ones. Lots of kids don’t tune into the Disney channel or The Cartoon Network, they ask if they can watch Netflix. There is an entirely new upcoming generation of viewers, right alongside those that are cutting the cord. Netflix didn’t reinvent the wheel as of yet, they are just replaying it for future generations. Only now they’ll be doing it better while they continue to add great original and exclusive programming to the mix.